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Articles · Catfishing · 2 min read

What is catfishing?

Catfishing is building a relationship with you from behind a stolen face — borrowed photos, a fictional life, and always a reason you can't meet. It runs in the same four steps:

Illustration of a catfisher hiding behind a fake profile
1

The borrowed face

A person assembled from stolen photos

Pictures lifted from a stranger's profile, a name that doesn't match any of them, a life story written to fit whatever you're looking for.

2

The bond

Attention, every day

Good-morning messages, long conversations, remarkable interest in your life. The relationship moves fast because building it is their full-time job.

3

The wall

A reason you can never meet

The camera is broken, the shift ran long, the trip got cancelled. Every plan to meet or video call collapses at the last moment — because a borrowed face can't show up.

4

The ask

What the person was built for

Money for an emergency, a gift card, private photos, your secrets. Sometimes it comes after weeks, sometimes months. That's catfishing — a relationship designed to end in a request.

The wall is the tell. Real feelings survive a video call; a borrowed face never lets you see it move.

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Knowledge fades.

Unless it’s used.

That’s why we’ve built a game that teaches online safety. No jargon, made for normal people — and actually fun.

Game screen of the threat: Fraudsters Steal Your Banking Login via SMS
Game screen listing security habits that protect against digital threats

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